Lumen Insights
Lumen Insights Value
Customers get an unbiased calculation showing which channels are truly driving sales (or not) all in one place. As data scientists not advertisers - we let the numbers speak for themselves.
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Who we are

Lumen Design Group began with two old friends frustrated by life in academics and has grown to a strong team fueled by a passion to give you tomorrow's answers today. There is a better way to use data to drive smarter decisions and we've got it.

Meghan Corroon
Meghan Corroon
Founder and CEO
Meghan rose through University research management, eventually leading strategy and portfolio evaluation work for the Gates Foundation. But she saw the cumbersome bureaucracy and focus on pure research was not delivering quick, clear results. She knew an agile team could work with clients to define their needs and develop data products tailored to their goals. Lumen was born.
Peter Lance
Peter Lance
Director of Data Solutions
A PhD econometrician, Peter spent 15 years in academics focusing on causal modelling, survey methods and data visualization. The work was stimulating, but he too sensed a gap. Clear, actionable guidance wasn't being communicated in the most impactful ways. When Meghan told him about her vision, Lumen grew (to two!).
Amanda Milling
Amanda Milling
Director of Development
Amanda brings an extensive background in creating and leading an array of organizations in the non-profit and business worlds. When Meghan approached Amanda with the idea for Lumen’s new approach to purposeful data science she immediately knew she had found the place to best utilize her diverse skills. And Lumen grew (to three!)
Aiko Hattori
Aiko Hattori
Senior Data Scientist
Aiko met Peter and Meghan while working on her PhD in public health. A shared interest in statistics sparked their successful data science partnership in the academic setting. Now at Lumen ... actually not much has changed! With fanatic attention to detail and quality, Aiko develops data systems and products tightly aligned with client strategic objectives.
Guenevere Abernathy
Guenevere Abernathy
Senior Adviser
Guenevere has spent her career launching new initiatives, whether it is a new project office for The Nature Conservancy, raising millions for land conservation, starting real estate companies or founding LoMo Market mobile markets. She now advises Lumen to help take it to the next level.